Why Bleached Hair Is a Special Case to Treat

We usually bleach or discolour our hair in our effort to achieve a very bold and often totally unnatural shade, including platinum blonde, bright red, orange, pink, purple, lilac, blue, green and the effect we call ‘rainbow hair’ that combines more than one of such extraordinary shades. Recently, Gwen Stefani rocked the dip-dyed effect with three different styles, black, purple and electric blue colour-blocking on her platinum blonde base.

Similarly, Rita Ora did a pink and orange ombre but even her bare platinum was a high-maintenance and time-consuming choice. To keep a superficial shade clean and impeccable requires frequent visits to the hair salon as well as at-home treatments aiming at a healthy-looking result.

Long Lasting Colour

Bleached blonde hair tends to turn yellow due to the natural process of keratin production, your hair’s building block. Oxidising agents are used to dilute the melanin in your hair, yet not for long. After 1-2 washes, yellow, which is keratin’s natural colour, appears again over these colourless molecules, a result quite visible on platinum blonde. To remove this yellow ‘film’, you need to use the so called ‘silver shampoo’ which, in practice, is a deep purple creamy texture that neutralises yellow or brassy tones on blonde hair.

And because this shampoo makes hair slightly coarse, you have to do a second round of washing with a moisturising shampoo and definitely a hair mask. Boldly hued hair shed colour in every wash, leading soon to a duller and fading version of the initial bright effect. Such colours do not hold onto your hair, unless you wash it with cool water and use colour-boosting hair care and styling products. Do not swim in chlorinated water and stay away from the sunshine. Or else wear a hat!

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